About Us

We're your technical supplier and partner who always go the extra mile.

Since 1969, Pacific Automation have been providing electrical and automation products, solutions and support for industrial operations across Australia.

We serve customers in the mining, oil & gas, power & energy, petrochemical, civil, agricultural and manufacturing industries.


We source and supply high quality components. We've partnered with leading brands from across the world.


We'll work with you to implement complete solutions. Our technical team can assist with project design and specification.


We don't disappear after delivery. We pride ourselves on our technical support and care.

"We endeavour to empower our customers with the knowledge and support they need, when they need it."

​Stephen Armstrong

Pacific Automation CEO

Our Story

A family since the very beginning.

It began in Perth, Western Australia, 1969.

Founder Ken Wright wrote a letter to Kraus and Naimer, manufacturer of electrical switches, asking for an opportunity to enhance their market presence.

Six weeks later, he'd been appointed their new state distributor.

Ken's wife, Lal, took on bookkeeping and administration on top of regular nursing work. Together, they laid the foundation for our core values.

Their trust and care guides us today.

"Our promise? Right product, on time.

It's more than just prompt delivery. It's the attention we give to the entire process."

​Jack Wright

Workshop Supervisor

Our Future

We've come a long way. What's next?

Expanding our national coverage.

With our head office in Perth, we're expanding across Australia, with growing operations in Queensland, New South Wales and Victoria.

Enhancing our expertise.

If you grow your people, the business will grow too. We firmly believe this. Upskilling where we can, hiring where we can't.

Building on our core values.

We're invested in our communities. We support each other to live fulfilling lives. Service & authenticity are at the core of everything we do.